4 Content SEO to make use of |
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Search engine optimization might seem a complicated strategy by the virtue of the name. It all however revolves around the content you create. Search engines with Google leading the way are putting more emphasis on content quality and relevance. The era of shortcuts is long gone. Take the example of backlinks. No one will be interested in linking to your site if you have nothing but scam content. With a commanding content, everyone will be knocking at your door to offer quality links which in turn adds on your domain authority. If you are interested in having satisfied clients, you have to work on content. Search engines are also interested in knowing how relevant your content is to the industry you work in. content marketing requires you to implement several tools. Here are some of them.
1.Deep and lengthy content You are claiming to have quality content but how much of that do you got? You need to build a strong brand by creating enough content. Experts will tell you that the average number of words to go with should be around 2300. Readers want to feel comfortable that whatever they are looking for is well explained in your content. That applies even for the blog posts. However if there is nothing much to write about, don’t waste time repeating yourself and beating around the bush seeking for words. Value is the keyword to remember always. Google loves a well explained content. If you got that, that’s added bonus points. 2.Promote webinars Webinars are video content that need to be linked to your content. Webinars are rated as potential SEO tools to generate more leads but that won’t happen if you don’t do your homework of optimizing the webinars. Mention of your webinars and explain a little bit about what they are for. Your audience will then be ready or be attracted to watching the videos if they are relevant to what they are looking for. 3.Adopt several campaigns Content marketing is not effective if you are targeting one person. That’s because leads are not what you are looking for. Good content should be able to convince the leads to convert to clients. Until you have seen results on an increased number of clients purchasing your products, don’t rest. You require a series of recurring leads on daily basis for you harvest a good number of clients. 4.Short versions of your content Your webpages will carry the bulk of all your content. But what about the social media. No one will bother reading your bulk content even if you post it. It doesn’t make sense to post 2300 words on Facebook. A summary of about 200 words need to be created with the same level of quality to target the social media users. Don’t create content and hide it. create sharing options available for the gospel to reach out to as many people as possible. |
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